Regional Sales Manager - South UK

£60,000 plus benefits

We are working for a leading medical products company who are looking for a high‑performing Regional Sales Manager to lead and grow the company’s commercial success across the South of the UK. This is a hands-on leadership role for someone who thrives in the field, drives sales with energy and innovation and builds strong NHS relationships while delivering consistently against ambitious targets.  This is a permanent hybrid role with regular visits to the Guildford HQ.

Key Responsibilities

• Own and drive sales performance across the South region, including territories managed by Sales Representatives, with full accountability for achieving regional revenue and growth targets.
• Set clear KPIs for the region and for individual reps, ensuring performance is monitored, reviewed and optimised through structured reporting and data‑driven decision‑making.
• Support reps on the ground through joint visits, key customer meetings and hands-on coaching to boost performance where needed.
• Develop and implement innovative sales methods to increase market penetration, improve customer engagement and accelerate adoption of the company’s products.
• Train, coach, and develop new and existing reps using the companies Training Academy, ensuring consistent capability and high performance across the team.
• Build strong relationships with ICBs, Trusts, Medicines Management teams and formulary decision‑makers to secure and maintain market access.
• Identify issues in underperforming areas and implement targeted action plans while maintaining momentum in established territories.
• Prepare and deliver regular performance reports to senior management, including KPI updates, sales forecasts and strategic recommendations.
• Develop and execute regional strategies aligned with national objectives, ensuring sustained growth and strong commercial outcomes.
• Bring forward innovative ideas to improve sales productivity, customer experience and competitive positioning.
• Regular travel across the region; full UK driving licence required.

Experience & Skills

• Extensive sales experience, ideally in medical devices, diabetes or chronic disease management, with a strong track record of driving sales growth and hitting targets.
• Demonstrated experience in setting KPIs, managing performance and using data to guide commercial decisions.
• Strong NHS knowledge, including ICB/ICS structures and formulary processes.
• Existing network of NHS/ICB contacts highly desirable.
• Proven negotiation skills and experience presenting performance updates to senior leadership.
• Experience coaching or leading sales teams, with the ability to motivate and develop others.
• Innovative, proactive, and comfortable working autonomously in a hybrid role.

Benefits include 26 days holiday a year plus bank holidays, well package, free parking, and discounts on company products.