Commercial Lead – Cambridge, Cambridgeshire

£65,000 - £70,000 DOE plus benefits

Are you a commercially driven healthcare leader ready to bring a life-changing cardiac technology to market?

Bluetree is delighted to be working with a fast-growing medical technology business that is redefining how cardiac conditions are detected and managed across UK healthcare settings.

Our client is entering an exciting first commercial phase, having developed an innovative wearable ECG monitoring solution with strong clinical validation. They are now looking for a talented Commercial Lead to join the founding team and drive their go-to-market strategy.

This is a rare opportunity to join at the ground floor of a high-growth MedTech business — with genuine influence, a clear path to senior leadership, and the chance to make a real difference in patient outcomes.

The Role

As Commercial Lead, you will be the driving force behind early sales and business development. Working directly alongside the founders and clinical team, you will open conversations with healthcare providers, secure pilot programmes, convert early customers and shape how the business sells, prices and positions its product.

This role blends business development, go-to-market strategy and customer discovery — it suits someone who thrives on building from scratch.

Key Responsibilities

Sales & Business Development

• Identify and engage target customers across NHS trusts, private healthcare providers, clinics and insurers
• Build relationships with clinical leads, procurement teams and senior decision-makers
• Lead sales conversations from first contact through to pilot and contract
• Design and run pilot programmes that demonstrate clinical and commercial value
• Convert pilots into paid commercial agreements

Go-to-Market Strategy

• Help define target segments, buyer personas and priority use cases
• Test and refine messaging, value propositions and pricing models
• Feed customer insight back into product development and roadmap decisions
• Develop clear, compelling sales materials including decks, one-pagers and case studies

Partnerships & Market Presence

• Explore and establish partnerships with healthcare organisations, digital health platforms and insurers
• Represent the business at relevant industry events and conferences

Commercial Enablement

• Support the creation of clinical and commercial content (case studies, webinars, thought leadership)
• Help define what future sales and marketing hires will need to succeed
• Provide commercial insight and revenue reporting to the leadership team

What We’re Looking For

Our client is looking for a self-starter who combines commercial instinct with a genuine understanding of the healthcare landscape. The ideal candidate will bring:

• Experience selling into healthcare, MedTech, digital health or regulated environments
• Understanding of NHS and/or private healthcare buying processes (e.g. BUPA or equivalent)
• Confidence engaging clinicians, medical professionals and senior stakeholders
• Proven ability to open doors and progress complex, consultative sales conversations
• A self-starter mindset and comfort operating in an early-stage, fast-moving environment
• Strong track record of building relationships and winning new business

Desirable but not essential:

• Experience with medical devices, diagnostics or remote patient monitoring
• Exposure to pilots, trials or proof-of-concept sales motions
• Knowledge of healthcare procurement frameworks
• Start-up or early-stage company experience

What’s on Offer

• Competitive base salary with performance-based incentives
• Private medical insurance and company pension
• On-site parking
• Significant influence over commercial strategy from day one
• Clear opportunity to grow into a Head of Commercial or senior leadership role
• The chance to make a meaningful impact on cardiac patient care across the UK