Senior B2B Copywriter

Senior B2B Copywriter – Basingstoke, Hampshire

Salary DOE plus benefits

This is a full time, permanent role, but contractors and freelancers will also be considered.

  • Are you a confident writer who can bring ideas and leadership?
  • Do you have strong B2B copywriting experience at a mid-senior level, ideally within an agency environment?
  • Do you have some experience in managing or mentoring a team of writers or content creators?

About Our Client

We are working for a global hybrid agency who produce content, collateral and campaigns expertly from concept to delivery for their extensive B2B and B2C client base.  They work with some of the biggest global brands and they are now looking for a Senior B2B Copywriter to join their busy team.

Job Description

A senior copywriter is more than just a writer, they are central to the success of the business. They are strategic, client-facing and a mentor and trainer of junior writers. They are tasked with both creating content and finding new ways to answer the most challenging briefs.

They are creative thinkers who can work with art directors, designers and other creatives, generating compelling responses to creative briefs. As well as being able to take large chunks of technical information and get excited about new ways to build multiple connected assets for the demand generation.

What You’ll Bring:

The successful applicant will have the following key responsibilities:

  • Leading and inspiring the B2B copy team in a managerial capacity including recruiting, onboarding, mentoring, training and conducting regular PDRs
  • Digesting and replicating complex and often dry / technical information to produce engaging and effective assets in line with the client’s needs
  • Clearly communicating conceptual, technical thinking to the team
  • Crafting of concepts and strategies, and the presentations to include them
  • Being confident in your work, and standing up for your choices
  • Working with account management to forge strong client relationships and give them excellent service
  • Knowing what a good brief looks like and ensuring you have all the information you need
  • Taking the initiative to act when a gap, or an opportunity, presents itself
  • Producing creative and effective copy that changes people's attitudes and behaviour
  • Immersing in brand's tone of voice – and character – while looking for fresh ways to talk to an audience - including everyone from engineers to educators
  • Continually improving knowledge of the client's products, capabilities and market sectors
  • Exemplary written skills

The ideal candidate will therefore have the following key knowledge, skills and experience:

  • Developing and supporting the productivity, efficiency and well being of the B2B copy team
  • Ensuring brand identity and message consistency across channels – both externally and internally
  • Working with the account team to meeting client objectives, values, budgets, and deadlines
  • Keeping up with relevant trends, strategies, and technologies
  • Evaluating the B2B copy team performance and guiding improvements
  • Having an eye for detail and being ready to edit copy written by other
  • A comprehensive body of work in the B2B space across multiple formats, styles and tones - all optimised for maximum ROI
  • Experience in understanding and articulating complex ideas in a digital environment
  • Experience of working across multiple markets and sectors
  • A confident writer who can bring ideas and leadership
  • Strong experience of B2B copywriting experience at a mid-senior level, ideally within an agency environment
  • Some experience in managing or mentoring a team of writers or content creators
  • Has provided creative and conceptual support in client pitches

Successful Candidate

The successful candidate should be as at home writing highly specialised long and short copy in a variety of formats, styles and tones and performing content audits and editing. They will act as clients’ brand champions, and always ensure all assets are consistent and in line with the brief, and the brand.

What's On Offer

  • Pension Scheme
  • Life Assurance
  • 25 days holiday plus public holidays (option to buy up to 5 further days)
  • A day off for your Birthday
  • Professional Development and Training
  • Remote work and flexible working hours ongoingly available

Bluetree Recruits is an Equal Opportunities Employer

Bluetree Recruits Ltd is an Equal Opportunities Employer and acts as an Employment Agency in relation to this vacancy.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age and other protected status as required by applicable law.

We can only consider applications from candidates who are eligible to work in the UK.

Not for you?
Bluetree offers a referral fee of £200 for candidates placed with our clients who successfully complete their probation period.
£200 referral reward
Got a question?
You can refer to job number VR/03047 when contacting us.
Contact us
Job Title:
Senior B2B Copywriter
Basingstoke, Hampshire
DOE plus benefits
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