PR Account Manager

PR Account Manager – Guildford / remote working

Salary £28,000 - £35,000 plus benefits

Our client has a lovely office in central Guildford, and they have taken lots of steps to make it Covid-secure. Initially, you will work from there for 2-3 days and the rest of the time from home, although always connected to the team through video and chat. They will take stock of the situation again soon but expect to continue with hybrid working for as long as it works for everyone.

  • Are you a self-confident individual, at ease with liaising with senior client contacts and busy journalists?
  • Are you highly organised with the ability to keep on top of multiple activities simultaneously?
  • Do you possess extremely strong writing skills which are essential for this role?

About Our Client

We are working with an award-winning PR Agency who are experts in business-to-business and consumer communications who are looking for a PR Account Manager to join their busy team.

Job Description

You should be a capable and confident operator with the required media and communication skills. You’ll need to be a capable and precise writer, possess excellent research skills and enjoy mastering sometimes complex topics. You must enjoy the cut and thrust of media relations and be ambitious to achieve outstanding results. You will report to client directors / account directors and will delegate to and manage the work of account executives / senior account executives. You will be attending in-person networking events in London, as well as going on occasional international business trips with colleagues.

The successful applicant will carry out the key responsibilities:


  • Playing the central role in the client team and taking full responsibility for the daily and weekly implementation of client programmes, managing client relationships and resolving any problems.
  • Delegating work as appropriate to junior staff members, motivating them and helping them to manage their workloads to ensure timely delivery.
  • Measuring results achieved for clients versus targets and KPIs, driving the preparation of results analyses, media coverage reports and activity reports.
  • Having the ability to lead new business brainstorms and making a creative input into new business pitches.
  • Working with the account director to develop client PR strategies and plans.
  • Possessing and developing useful and relevant business contacts.
  • Having a full understanding of financial controls on all accounts, including budgeting policies and procedures.
  • Having the ability to commission and analyse research, including surveys and focus groups.

Media Skills

  • Driving the media relations programme for clients as laid out in the programme of activity agreed with the account director. Proactively seeking and identifying opportunities to ensure the maximum level of coverage is achieved for clients.
  • Possessing a complete understanding of how the media works in the areas in which clients operate - the opportunities available, means of building relationships with journalists (including in-person networking), etc.
  • Understanding and advising on media handling, including interview briefings, developing Q&As, exclusives, embargoes and damage limitations.
  • Planning and managing the organisation of events, such as workshops, photo calls and press conferences.
  • Negotiating and overseeing promotional activity, such as sponsorships, competitions, sampling offers, etc.

Social media and digital marketing

  • With the account director, advising clients on social media and Paid digital communications strategies.
  • Planning social media content schedules and coordinating activity across the client team.
  • Liaising with our clients digital marketing partner agencies to help design Paid promotional activities and integrate them into client programmes.
  • Contributing to and sharing responsibility for managing the agency’s own social media activity.

Written work

  • Writing coherent, concise and factually accurate press releases, articles, briefing documents, press kits, emails, tweets and other materials that require only exceptional amendments by senior colleagues and clients.
  • Final proofreading of all written materials, including reports, prepared by junior colleagues.
  • Drafting new business proposals, reports, speeches and presentations under direction by the account director.


  • Leading meetings, ensuring that meeting preparation is well organised, and that account directors or seniors are fully briefed on meeting topics.
  • Taking a key role in presentations to existing clients and at new business pitches.

The ideal candidate will have the following:

  • The role requires a self-confident individual, at ease with liaising with senior client contacts and busy journalists.
  • You need to be highly organised with the ability to keep on top of multiple activities simultaneously.
  • You must be highly adaptable to change and short notice client requests, with the ability to remain calm and think clearly under time pressure.
  • You must be enthusiastic about your work and its potential to benefit clients’ businesses.
  • You must possess extremely strong writing skills in all the types of work detailed above.
  • You must possess excellent research skills and enjoy mastering sometimes complex topics.
  • In normal times, you must be able and eager to travel internationally on business.
  • While not essential, expertise in any of the following would also be desirable: video filming / editing, photography, digital marketing, podcast production, fluency in foreign languages.

The Successful Candidate

The successful candidate will be responsible for driving client accounts on a day-to-day basis, you’ll execute the strategies and activities detailed by the account head, ensuring that programmes and objectives are adhered to and that client accounts are well organised.

What’s On Offer

  • Auto-enrolment pension
  • Performance-related company bonus scheme
  • 25 days holiday plus public holidays
  • An extra day off on your birthday
  • Private medical insurance
  • Company-funded external and internal training
  • Six-monthly career reviews
  • Monthly mentoring scheme
  • Monthly grant towards gym membership or other fitness activity
  • Monthly social activities
  • Summer and Christmas parties
  • Visiting office masseur
  • International business travel opportunities
  • Investment in technology to help you succeed

Bluetree Recruits is an Equal Opportunities Employer

Bluetree Recruits Ltd is an Equal Opportunities Employer and acts as an Employment Agency in relation to this vacancy.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age and other protected status as required by applicable law.

We can only consider applications from candidates who are eligible to work in the UK.

Not for you?
Bluetree offers a referral fee of £200 for candidates placed with our clients who successfully complete their probation period.
£200 referral reward
Got a question?
You can refer to job number VR/03056 when contacting us.
Contact us
Job Title:
PR Account Manager
£28,000 - £35,000 plus benefits
Apply for position
Share this opportunity