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Healthcare Senior Digital Strategist

Healthcare Senior Digital Strategist – Basingstoke, Hampshire

Salary DOE plus benefits

This is a full time, permanent role, but contractors and freelancers will also be considered.

  • Do you have expert knowledge in healthcare digital marketing?
  • Do you have good experience in a lead role?
  • Are you an individual with the ability to work with clients at a senior level, to win trust and develop long term client relationships?

About our Client

We are working for a global hybrid agency who produce content, collateral and campaigns expertly from concept to delivery for their extensive B2B and B2C client base.  They work with some of the biggest global brands and they are now looking for a Senior Digital Strategist to join their busy Healthcare team.

Job Description

The key purpose of the role will be:

Externally, working with clients to:

  • Develop / help shape a client’s brand digital (marketing) strategy
  • Support assigned product teams in translating their brand strategy into a digital (omnichannel) marketing plan and its subsequent execution

Internally

  • Help shape the future digital strategy offering of the Agency

This person will instinctively think beyond the brief and help shape the client’s current and future thinking, to cement the Agency as digital partner of choice for their Healthcare clients.

The ideal candidates’ key responsibilities will be:

Principle Accountabilities:

Drive the strategic digital conversation with new and existing clients.

Working with clients:

  • Through an in-depth understanding of the digital landscape, the audience and the brand strategy, develop a plan connecting the brand to the online customer / consumer
  • Monitor, analyse and optimise rolled out brand strategy to support brand growth, improving customer engagement and helping to build brand authority
  • Lead and manage digital strategy projects from start to execution, providing valuable enhancements for delivery excellence
  • Playing a key role in new business pitches or proposals. Leading and / or providing expertise on new business and sales activities related to digital strategy
  • In short, to help shape the overarching plan; the execution there-of; monitor performance; optimise where needed and bring new competitive trends to the table for clients
  • Educate teams internally, bringing the Agency along with the digital journey, by running internal training and education
  • Provide support to the Outsourcing division around digital transformation discussions and wider digital technology conversations

Typical responsibilities:

Working closely with relevant teams (internal and client) to develop specific strategies for client brands and best practice for Agency proposals and pitches to prospective clients.

Day-to-day responsibilities include:

  • Digital landscape research to stay ahead of the trends in terms of Pharma customer engagement
  • Content strategy
  • Content and data analysis and optimisation
  • Omnichannel strategy
  • SEO strategy and optimisation
  • Social media monitoring analysis

The role will be client facing.  Collaborating with Client Services to establish a client-facing presence, to present on digital and content strategy, research and trends to key client teams and digital leads.

The ideal candidate will have the following knowledge, skills and experience:

  • Expert knowledge of Pharma: sector, marketing, and brands
  • Expert knowledge in healthcare digital marketing
  • Good experience in lead role
  • Ability to work with clients at a senior level, to win trust and develop long term client relationships

The Successful Candidate

Our client needs to hire a Digital Strategist with extensive Healthcare experience to expand their digital offering to clients and to bridge the gap between Client Services, Planning and Creative Services. This role will enable the Agency to expand their digital offering and give them the competitive advantage with both current and prospective clients.

What's on Offer
  • Pension Scheme
  • Life Assurance
  • 25 days holiday plus public holidays (option to buy up to 5 further days)
  • A day off for your Birthday
  • Professional Development and Training
  • Remote work and flexible working hours ongoingly available

Bluetree Recruits is an Equal Opportunities Employer

Bluetree Recruits Ltd is an Equal Opportunities Employer and acts as an Employment Agency in relation to this vacancy.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age and other protected status as required by applicable law.

We can only consider applications from candidates who are eligible to work in the UK.

Not for you?
Bluetree offers a referral fee of £200 for candidates placed with our clients who successfully complete their probation period.
£200 referral reward
Got a question?
You can refer to job number VR/03051 when contacting us.
Contact us
Job Title:
Healthcare Senior Digital Strategist
Location:
Basingstoke, Hampshire
Employment:
full-time
Salary:
DOE plus benefits
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