Head of Paid Media

Head of Paid Media – WFH with access to London

Salary DOE plus benefits

  • Do you have a passion for all things digital advertising?
  • Do you have 2-3 years+ experience managing successful PPC campaigns?
  • Are you an individual with strong knowledge and proficiency using Google, Microsoft and Facebook advertising platforms?

About our Client

An exciting opportunity has arisen to join a fast growing, award winning and technology driven paid media agency in London.  Due to expansion they are now looking for a Head of Paid Media to join their busy team.

Job Description

The role reports directly to the Managing Director and will manage the delivery team, whilst also working alongside developers and designers.

The role will involve account management across key clients (1), as well as managing the wider team (2) in addition to developing and maintaining service best practices / innovations (3).

(1)  Manage, build, and grow key paid media accounts:

  • Plan, create and build new paid media accounts, including campaign structure, keyword research and ad copywriting, using Excel and Google Ads Editor
  • Manage campaign budgets efficiently and diligently, working towards campaign KPI's'
  • Conduct a/b testing to advance channel effectiveness and drive insights; includes planning, prioritization, measurement, structure and analysis
  • Work with clients to ensure landing pages are effectively optimised to ensure maximum conversion
  • Work with the Development team to ensure conversions are accurately tracked, using Google Tag Manager
  • Working to defined KPIs, ensuring each campaign is continually optimised, seeking and implementing new growth opportunities and strategies to maximise the clients’ earning potential
  • Actively use tools such as Google Analytics, to analyse and get insight on campaign performance
  • Deliver projects against agreed timelines, often working on multiple projects simultaneously
  • Create month end reports, analysing month on month and year on year data, and providing insight into the success factors and areas for improvement
  • Build strong client relationships. Develop a good understanding of each client’s business and objectives
  • Maintain a curious mind, by questioning the status quo and evaluating service improvements

(2) Lead the Paid Media department:

  • Manage the wider team and have ultimate responsibility for service delivery across the department
  • Develop, implement, and maintain departmental best practices. Particularly with a view to the team growing
  • Define and report against KPIs
  • Represent the department via the internal Leadership Team

(3) Develop departmental strategy and technology advantage:

  • Drive innovation to increase service efficiency, both in terms of:
  • Usage of third-party technology
  • Supporting the development of our client’s internal technology stack
  • Spend time to understand the latest industry innovations
  • Monitor competitors to identify and assess their strategies and key differentiators
  • Write up thought leadership and success stories
  • Represent the agency at future external events

The ideal candidate will:

  • Have a passion for all things digital advertising
  • 2-3 years+ experience managing successful PPC campaigns
  • Strong knowledge and proficiency using Google, Microsoft and Facebook advertising platforms
  • Well versed in developing account strategies, conducting analysis and managing varying budgets
  • A preference for high quality work, with a key focus on Quality Score optimisation
  • Strong analytical, reporting skills and attention to detail
  • Experience working alongside third-party optimisation software and reporting technology (i.e. Datastudio)
  • A deep understanding of campaign targeting, remarketing and cross-channel attribution
  • Professional attitude, excellent communication skills, verbal and written
  • Self-motivated with an ability to work autonomously
  • Calm under pressure
  • Bonus skills:
  • Additional PPC platform experience –Twitter, LinkedIn
  • Experience in a leadership position
  • Proven client-facing experience and contributions to commercial pitching
  • Experience running property sector marketing campaigns
  • Knowledge of the complete digital marketing mix, particularly SEO and Social Media

The Successful Candidate

Working alongside the Managing Director, the successful applicant will be responsible for heading up the Paid Media department, managing account delivery, the wider team and driving future departmental strategy.

As the agency enters a period of significant growth, this represents a great opportunity for an individual to help develop and grow the business from a relatively early stage.

What’s on Offer

  • 25 days annual leave (plus your Birthday and Christmas period)
  • Flexible remote working
  • Macbook
  • Training budget
  • Regular socials
  • Company options

Bluetree Recruits is an Equal Opportunities Employer

Bluetree Recruits Ltd is an Equal Opportunities Employer and acts as an Employment Agency in relation to this vacancy.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age and other protected status as required by applicable law.

We can only consider applications from candidates who are eligible to work in the UK.

Not for you?
Bluetree offers a referral fee of £200 for candidates placed with our clients who successfully complete their probation period.
£200 referral reward
Got a question?
You can refer to job number VR/02994 when contacting us.
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Job Title:
Head of Paid Media
WFH with access to London
Salary DOE plus benefits
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