Digital Media Manager – Basingstoke, Hampshire/WFH

Salary DOE plus benefits

We are recruiting a Digital Media Manager to work for a global hybrid agency who produce content, collateral and campaigns expertly from concept to delivery for their extensive B2B and B2C client base.  They work with some of the biggest global brands and they are now looking for a Digital Media Manager to join their busy agency on a hybrid basis.

Job Description

The Digital Media Manager’s key responsibilities:

• Provide expertise and best practise insight into planning and optimising effective digital and social media campaigns
• Continually build knowledge of new digital ad formats, Ad serving technology and digital media ecosystem - be the digital media subject matter expert for the agency
• Support wider media, strategy, creative and client services teams in delivering, executing, analysing, reporting and optimising digital media, content led and social media campaigns
• Planning, developing and deploying digital & social media campaigns
• Researching media / audiences
• Negotiating placement, packages and pricing
• Defining KPIs, optimising and reporting on campaign performance
• Presenting media plans, modelling forecast results and defining key performance indicators
• Confirming media specifications and ensuring assets are supplied to media owners/publisher accurately and on a timely basis
• Financial admin: raising purchase orders to suppliers, setting up accounts and processing invoices
• Ensuring all time spent on client and internal media activities are recorded and charged to clients as appropriate
• Maintain and grow digital media spend under the agency’s management and the number of clients who buy this service from them
• Report on agency media commercial performance, at sales and margin level
• Support maintenance of agency Google Partner status and identify other relevant certifications
• Develop and maintain currency of knowledge of latest trends in digital and social media and its use in specialised / specifically regulated markets

The Digital Media Manager will have the following key knowledge, skills and experience:

• Ability to prepare and present media plans and present results and reports effectively to both internal and external client stakeholders
• Ability to forecast campaign performance accurately, pro-actively optimise campaigns to deliver against both client and the agency’s commercial objectives
• Ability to meet agreed deadlines and timescales
• Adherence to supplier / scheduling / agency SOP processes and best practise digital media methods
• Confident presenter both to internal and external audiences
• Google Analytics and AdWords certified (ideally BluePrint)
• Able to independently undertake keyword and digital media research in order to make appropriate client digital and social media recommendations
• Ability to deploy and report on digital media campaigns using LinkedIn, Facebook, Twitter, Instagram, TikTok, AdWords and other social and programmatic platforms
• Collaborate with clients and client services to develop appropriate media / content solution for each client campaign

What's on Offer

• Pension Scheme
• Life Assurance
• 25 days holiday plus public holidays (option to buy up to 5 further days)
• A day off for your Birthday
• Professional Development and Training
• Remote work and flexible working hours ongoingly available
• Potential Bonus