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Digital Marketing Executive

Digital Marketing Executive - Walton On Thames, Surrey

£25,000 - £28,000 plus benefits

  • Are you passionate about digital marketing?
  • Do you thrive on driving great results across your digital campaigns?
  • Do you have 2+ years of experience running advertising campaigns across Paid Social, Search and Display?

About our Client

We are working for an award-winning independent marketing and consulting firm who are experts in higher education, travel and lifestyle sectors and they are looking a talented, ambitious, and energetic digital marketing evangelist with a passion for developing both themselves and others.  You will help drive their innovative paid and earned digital activity included but not limited to Pay per Click, Paid Social, Remarketing/Display and a dash of SEO.

Job Description

The successful applicant will carry out the following duties:

  • You will report directly to the Digital Manager and be responsible for the general delivery of your assignments and support for the overall Digital team
  • You will need to be able to implement digital campaigns in high volumes
  • You will also need to be able to plan a digital strategy based on budgets
  • Daily account management of pay per click accounts on Google AdWords, Bing, and other search platforms
  • Deliver social advertising campaigns in conjunction with the Social Media Manager
  • Report on key performance indicators across all markets
  • Account daily and monthly budget caps, impression share, quality score and all other important account metric
  • Manage, maintain and build audiences for targeting and re-targeting
  • Support the generation of new paid search, display, and social campaigns, ad groups, accounts, and aid in the creation of new paid marketing initiatives
  • Keep pace with search engine, PPC, and social industry trends and developments
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out any key areas of importance in accordance with company goals

The ideal candidate will have experience in the following:

  • 2+ years of experience running advertising campaigns across Paid Social, Search and Display
  • Strong understanding of PPC markets, platforms, search engines and technologies. Practical knowledge of systems and processes necessary to create and optimise PPC campaigns
  • Google search and display knowledge a prerequisite
  • Extensive practical experience in day-to-day PPC management, bidding tactics, keyword research, landing page optimisation, etc.
  • Managing multiple campaigns for multiple products in multiple territories and languages
  • Practical knowledge of tracking systems and technologies, applying best practice to ensure consistent and accurate reporting
  • Proven working knowledge of Google Ads, Facebook, Instagram, Twitter, LinkedIn, re-marketing etc.

Education and Training

  • Degree educated - BSc/BA in Marketing, Digital Media, or a related field (candidates without a degree will be considered depending on work experience)
  • Google Certified - search, mobile, display (or combination of all three)
  • Facebook Blueprint qualification highly desirable

Personal Skills

  • Excellent communication skills, both written and verbal
  • Thorough attention to detail
  • Ability to build relationships both internally with colleagues and externally with clients and suppliers
  • Analytical thinking with strong mathematical skills
  • High level of organisation & strong time management
  • A clear focus on delivering outcomes
  • Effective problem-solving skills
  • Ability to work in teams and independently

The Successful Candidate

The successful candidate will need to be able to implement digital campaigns in high volumes.  You will also need to be able to plan a digital strategy based on budgets.  Planning, implementation and optimisation required.  You will also be responsible for ensuring that campaigns meet and exceed expected outcomes, therefore maximising client’s satisfaction.

What’s on Offer

  • 25 days annual leave
  • Flexible working
  • Company Pension Scheme
  • Discretionary performance-related annual bonus
  • Opportunity to travel
  • External training plus CPD programme through the IPA
  • Laptop

Bluetree Recruits is an Equal Opportunities Employer

Bluetree Recruits Ltd is an Equal Opportunities Employer and acts as an Employment Agency in relation to this vacancy.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age and other protected status as required by applicable law.

We can only consider applications from candidates who are eligible to work in the UK.

Not for you?
Bluetree offers a referral fee of £200 for candidates placed with our clients who successfully complete their probation period.
£200 referral reward
Got a question?
You can refer to job number VR/03055 when contacting us.
Contact us
Job Title:
Digital Marketing Executive
Location:
Walton On Thames, Surrey
Employment:
full-time
Salary:
£25,000 - £28,000 plus benefits
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