B2B Communications Strategist

B2B Communications Strategist – Basingstoke, Hampshire/WFH

Salary DOE plus benefits

HYBRID ROLE – Your time will be split working between the office, which is based in Basingstoke, Hampshire and from home

We are recruiting a B2B Communications Strategist to work for a global hybrid agency who produce content, collateral and campaigns expertly from concept to delivery for their extensive B2B and B2C client base.  They work with some of the biggest global brands and they are now looking for a B2B Communications Strategist to join their busy agency on a hybrid basis.

Job Description

The B2B Communications Strategist’s key responsibilities:

  • Define specific business and marketing challenge with client
  • Understand technology / product / service proposition often scientific / technical
  • Undertake market planning and market structural analyses
  • Gain a comprehensive understanding of the context of a marketing challenge by analysing and distilling a range of different information, including researching audiences, understanding their behaviours and motivations, the market context; competitive landscape, product proposition and potential differentiators
  • Research and identify key audience insights, motivations and behaviours
  • Design, commission and undertake research to inform advertising and marketing strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as surveys
  • Make strategic recommendations, share insights and solutions that will meet the business and marketing objective
  • Provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
  • Ensure recommended approach is compliant with relevant industry codes
  • Define performance metrics, and analyse and interpret results to demonstrate the effectiveness of the activity against agreed objectives
  • Develop content and facilitate strategic workshops in partnership with client services and creative teams
  • Keep up-to-date with market trends, technology and new marketing methods
  • Communicate effectively and work collaboratively with other functional teams within the Agency, such as Media, Creative and Client services

The B2B Communications Strategist will have the following key knowledge, skills and experience:

  • Effective and confident communicator
  • Intelligent and analytical thinker
  • Ability to assimilate and evaluate a wide range of data
  • Familiar and conversant with regulatory codes
  • Broad appreciation of different marketing techniques especially ABM / CRM / digital / social landscape
  • Experience in B2B planning / strategic marketing role
  • Marketing / planning experience agency-side (preferred) or client-side
  • Inquisitive
  • Personable

What's on Offer

  • Company sponsored contributory Pension Scheme
  • Potential Bonus
  • Life Assurance
  • 25 days holiday plus public holidays (option to buy up to 5 further days)
  • A day off for your Birthday
  • Professional and lasting Support, Development and Training
  • Ongoing mentoring
  • Career opportunities
  • Health and wellbeing benefits
  • Remote work and flexible working hours ongoingly available
  • Free on-site parking
  • Subsidised on-site canteen
  • Company socials

Bluetree Recruits is an Equal Opportunities Employer

Bluetree Recruits Ltd is an Equal Opportunities Employer and acts as an Employment Agency in relation to this vacancy.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age and other protected status as required by applicable law.

We can only consider applications from candidates who are eligible to work in the UK.

Not for you?
Bluetree offers a referral fee of £200 worth of M&S vouchers for candidates placed with our clients who successfully complete their probation period.
£200 referral reward
Got a question?
You can refer to job number BT-0078 when contacting us.
Contact us
Job Title:
B2B Communications Strategist
Basingstoke, Hampshire/WFH
Salary DOE plus benefits
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